Marta Stewart is, on the whole, a popular figure with fans and followers from all over the world.

Yet she’s come under fire for a recent social media post during a trip to Greenland that many are branding “tone-deaf”.

The 82-year-old was widely praised earlier this year after posing for the Sports Illustrated Swimsuit issue in May, but her most recent Instagram offering has failed to inspire the same sort of positivity.

On Tuesday, August 29, Stewart uploaded a photo of herself from a cruise that saw her take in the east coast of Greenland. The picture – one of several – shows the businesswoman and TV personality enjoying a cocktail, along with the caption:

“End of the first zodiac cruise from @swanhelleniccruises into a very beautiful fjord on the east coast of greenland. We actually captured a small iceberg for our cocktails tonight.”

Harmless though Stewart almost certainly intended her post to be, it soon evoked the ire of followers who believed her using of the “small iceberg” for her drink was in bad taste.

Before long, Stewart’s comments field was filled with people hitting out at the fact that she’d referenced a small iceberg when the “ice caps are melting”.