McDonald’s, in the wake of its ambitious plan to open 9,000 new locations globally, is set to offer bigger burgers to its customers, according to CEO Chris Kempczinski. In an exclusive interview with CNN Business, Kempczinski reveaIed that the expansion will include larger burger options to meet the demands of customers seeking heartier choices.
Note: we are republishing this story which originally made the news in December 2023.
During an investor day event, Jo Sempels, who oversees markets where McDonald’s has licensed its brand, acknowledged the growing demand for higher-quality, larger burgers. He added that the firm has listened to its customers and is working to deliver burgers that are both satisfying and huge. The action is in line with McDonald’s efforts to improve its staple menu items, as evidenced by the most recent revision to the way burgers are cooked, which should result in juicier and more delicious options.
McDonald’s is dedicated to testing the larger burgers in various markets before delivering them on a greater scale across its enormous network of over 40,000 restaurants worldwide, even though specific details regarding the size increase and rollout dates are still unknown. The company’s goal is to provide clients with an inexpensive pricing point while delivering a superior, bigger burger.
This calculated move sets McDonald’s for what it describes as the “fastest period of growth in the brand’s history,” and it is a component of the company’s larger plan for unparalleled expansion. By 2027, the corporation hopes to have added 9,000 new sites and an incredible 100 million new members to its loyalty program. McDonald’s plans to have 50,000 restaurants worldwide in the next four years, indicating a considerable increase, in keeping with this growth strategy.
McDonald’s is willing to make significant financial investments in order to meet these lofty objectives; in 2024 alone, the company has set aside almost $2.5 billion for capital expenditures. This number is higher than expected, demonstrating the company’s dedication to growing quickly and meeting the changing needs of its clientele. While McDonald’s plans to open more stores in its overseas markets, which include Canada, France, and Australia, the majority of the new locations will be in the United States, especially in the South where there has been evidence of customer movement.
