In 1978 Burger Chef once again made history. They secured a deal with Star Wars, a huge blockbuster hit at that time. They included trademarked toys based on the movie characters in the kid’s meals. The burger company also created many advertisements and marketing campaigns with the movie’s actual characters.
As with most great things, Burger Chef struggled to stay profitable. One of the biggest reasons for this was that they had simply expanded too much, too soon. By the early 1980s, they succumbed to their competitors. They sold off to the company that owned Hardee’s, ending the story of the two brothers that created one simple burger restaurant that quickly became a household name.
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