Ronald McDonald Vanished. What Happened to McDonald’s Famous Clown?
In 2016, McDonald’s sidelined Ronald McDonald due to the “creepy clown” trend, prioritizing public safety. Ronald’s promotion of unhealthy food to children faced mounting criticism, prompting McDonald’s to shift advertising focus towards adults. Former CEO Don Thompson struggled to defend Ronald amid concerns about childhood obesity.
This move coincided with McDonald’s broader rebranding efforts, modernizing its image and targeting a more mature demographic. Self-order kiosks, sleek designs, and an adult-oriented menu replaced Ronald’s child-friendly persona.
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