The recent social media buzz centers on a license plate that’s grabbed attention and sparked a viral sensation.

In a Perth shopping center parking lot, a driver’s choice of characters on their Kia Sportage’s plate turned heads with its clever concealment of a potentially cheeky word.

Shared on Facebook by user Jeffrey on The Bell Tower Times 2.0 page, the image appeared ordinary at first glance.

The combination of letters and numbers – 370HSSV – seemed harmless enough initially. However, upon closer inspection or when flipped upside down, it revealed the word ‘ahe’.

Social media users swiftly caught on to the ingenuity of the disguise, flooding the post with thousands of comments and shares.

Some lauded the driver’s cleverness, while others found amusement in the unexpected find.