In the bustling streets of cities around the globe, a unique form of advertising continues to capture the attention of passersby: Ad walker. These human billboards are persons who wear attractive clothes, hold screens or large poster boards and walk around to display advertisements to the public. This method combines the conventional advertising strategy with the social experience of interpersonal communication and therefore is a force to reckon in the experiential marketing.

AdWalkers can be likened to the old sandwich board advertisement people who would walk through busy streets with boards advertising products and services. This method which became famous in the early part of the twentieth century has changed a lot. Today’s AdWalkers employ the use of technological features like LED screens, audio systems, and even interactive features to reach out to the targets directly and in a rather innovative way.
AdWalkers are especially useful since they marry the visibility of the conventional billboards with the direct interaction with people. They are in a position to move through people, approach clients, and possibly lead them to other businesses or functions. This approach not only raises awareness but also improves the interaction with the audience, thus turning the advertisement into an event.