In the daily struggle for the consumers’ attention in the big cities, AdWalkers are a clear example of how far advertising can go. They paint the human body and make it move in a way that is far more effective to pass a message as compared to a static billboard. This strategy not only gains attention but also elicits further engagements and hype in the sense of viral marketing since people are likely to share extraordinary and interesting experiences on social media platforms.

This paper also established that AdWalkers are more than just robots since they can engage with the public. Regardless of giving out samples, collecting feedbacks or just brightening someone’s day, these human billboards establish a relation between the brand and the consumer. AdWalkers are used by companies in new product launches, special deals, or events because they can generate real time attention.

As it has been already mentioned, visuals are a key element of AdWalkers that determine their efficiency. Some parts of the AdWalker can be bright colored costumes, screen that can be touched and even props that are related to the advertisement. Positive campaigns incorporate interesting and aesthetic designs that can be easily related by the targeted population, which is enhanced by the AdWalker.

Thus, AdWalkers can be referred to as a rather effective and innovative approach to modern marketing that combines elements of nostalgia and interaction. In the future, creative possibilities and the opportunity for the individual approach will remain the main advantages of AdWalker campaigns, which is why this format remains popular among brands that seek to leave a mark in public space.