“Because we did the research, we proved that the average America woman no longer wears size 2. Instead, the average woman shops for sizes 16 and 18. Fashion industry experts must update their clothing options to mirror the average woman or be left in the dust as the tides of change flood the land.”

The shift in the standard of beauty is not only about clothing sizes; it’s about celebrating the diversity of the human form. Social media has given women the platform to showcase their natural beauty, regardless of their shape or size, and this has had a profound impact on how we perceive beauty.

The body positivity movement has gained significant traction in recent years, encouraging women to embrace their bodies and challenging the narrow definition of beauty that has long been perpetuated by the fashion and media industries.

“Just knowing where the average is can help a lot of women with their self-image,” said Susan Dunn, echoing the empowering message of the body positivity movement.

As the average American woman continues to defy traditional beauty standards, the fashion industry must adapt to meet the needs and desires of this diverse demographic. By embracing the shift in the standard of beauty, designers can create clothing that not only fits but also celebrates the unique and beautiful forms of the modern woman.

The changing face of beauty is a powerful and empowering phenomenon. As social media gives women the platform to showcase their natural beauty, the standard of beauty is shifting, and the fashion industry must adapt to meet the needs of the modern American woman. By embracing diversity and celebrating the beauty of all body types, we can create a more inclusive and empowering future for women.